Οur Cycladic concept store THETA opened its doors in the summer of 2016. It is located at the harbour of Serifos opposite the new marina. It is our way to welcome visitors and present original collections of contemporary Greek artists.
THETA combines urban chic with the minimal lines of the Cyclades. During the restoration works we transformed the traditional boatyard that used to be there, into a functional, modern art space. We designed a wooden surface as the “focal point” of the store. Hanged by the hooks which used to secure the fishing boats, it seems to be … floating on air. On it we showcase a mix & match of collections made by our artists, jewellery, design objects, coffee table books etc.
At THETA we also showcase women’s and men’s fashion collections, accessories, ceramics, modern jewells, homeware. Our friendly courtyard is an ideal meeting point in the harbour.